It can be very difficult for building restoration companies to stand out and attract clients on a consistent basis. With such a niche audience, your company may find it difficult to reach potential customers.
SEO is the solution you need.
In fact, we believe that SEO for building restoration companies is the best marketing strategy that you could invest in.
What Is SEO?
SEO stands for “search engine optimization”. It is the process of improving the position of your website on search engines through the use of specific tactics such as using certain keywords, adjusting technical aspects of your website, and building backlinks.
This boosts your visibility and enhances your presence online.
What are the benefits of SEO?
Increased visibility: Whenever people search for terms relevant to your business your brand is at the top of the list.
Increased traffic: With increased visibility comes increased visitors to your website each and every day.
Increased revenue: More visitors to your website means more potential clients becoming familiar with your services and picking up the phone to call.
Remember, the ultimate goal is to enhance your visibility and increase your chance of getting clients.
Why SEO Matters For Your Building Restoration Company
The success of your company can be directly tied to the quality of your website and the quality of your online marketing.
Research shows that 63% of consumers are increasingly likely to choose a company with a website with a professional design and relevant content.
Your site will also attract clients and prospects who are searching for the type of services you provide. If your company isn't visible online, there are a large number of potential customers that will never even know your name.
Designing Your Build Restoration Company's SEO Strategy
There are several factors that go into building out a solid SEO strategy.
First, you need to understand your current situation. Without proper benchmarking, it will be impossible to gauge the success of your efforts. After that, you have to do proper keyword research to see what your opportunities are?
After that, you must audit your website. When we audit a website we look at over 100 different items that impact your rankings in search.
Look at simple things such as the title of your website. Is that optimized for search? Look at your images and be sure that you're using the appropriate alt text. Every part of your website should be designed to give you maximum exposure.
Next, comes implementation. All of the opportunities that were identified in the audit should be put into place. This can involve a considerable amount of development work.
Outside of your website, you'll also need local citations and an optimized Google My Business listing.
You'll also need backlinks from other websites. Done correctly, these links can have a powerful effect. Done incorrectly, these links can get you placed in the Google doghouse, never to be seen again.
Let's begin by focusing on the title of your website's pages. Obviously, the name of these pages should set a clear expectation and include your target keyword.
Make sure that potential customers know that your business offers a one-stop solution for their building restoration needs.
Review the competition. Take note of the competition's ranking keywords. You should study and compare keywords to see if you can make yours more competitive by optimizing your content in a different manner.
Your website should be built with a clear keyword strategy in order to drive traffic to your company's site.
Optimize Your Site
As mentioned earlier, after your audit you have to put into place all of those identified opportunities Here are some of the things you can do to get a little more exposure:
- Ensure all of your images are using alt text
- Include your keyword in the title of your page
- Link internally to all pages of your website
- Speed up your website's loading speed
- Using headings to break up content and target additional keywords
- Avoid duplicate content
- Implement schema markup
- Build backlinks
- Make sure your site is mobile-friendly
We all know that links are one of the most powerful ways to increase your website's traffic and popularity. There are many different ways for your building restoration company to build links.
Leveraging local relationships is a terrific opportunity. Publishing helpful content can attract links naturally.
Purchasing thousands of spammy links has to be avoided at all costs.
We're here to make SEO easy for you. We realize that you have a business to run, clients to serve, and employees to manage. By trusting us to develop and manage your SEO strategy, you're free to grow your business in other ways. If you you're ready to take the next step, get in touch with us today!