47+ Local SEO Statistics Every Business Needs To Know
.....And A Killer Infographic (Because Seeing Is Believing)
If you're a business owner that relies on local customers or a marketing agency that serves local businesses, then these 37 local SEO statistics will be powerful reinforcements that the work you're doing is critical to success.....
One of the best ways to get more traffic and make more money is by ranking higher in local search results.
Google tells us that 4 in 5 consumers (80%) use search engines to find local information.
With so many benefits to taking advantage of local SEO, not taking action could be a big mistake.
There is a lot of great information out there...
But most of it is outdated.
We scoured the web to find recent and relevant information that applies to your business, today.
This post will give you 47+ local SEO statistics every business needs to know. (Read the whole thing to find the infographic)
Local Business Search Statistics:
- 97% of people learn about a local business online. (Moz)
- Only 19% of businesses on Google respond to reviews (Moz)
- 73% of Google search results contain a local feature. (Moz)
- If a business isn't among the 3-Pack listing, their chances of attracting customers can be 50% lower. (MomentFeed)
- 97% of people learn more about a local company online than anywhere else. (SEO Tribunal)
- 92% of searchers will pick businesses on the first page of local search results. (SEO Expert)
- 60% of consumers said they used the local information in an ad. (Think With Google)
- “Near me” or "close by" type searches grew by more than 900% over two years. (Chat Meter)
- There has been 150% growth for phrases like "near me now". For example "Pizza near me now". (Think With Google)
- There has been 200% growth for phrases like "now" + "near me". For example "stores open near me now. (Think With Google)
- There has been a 500% growth in "near me" mobile searches that contain a variant of "can I buy" or "to buy" (Think With Google)
Local SEO Statistics
Local SEO allows business owners to show up on search engines based on their geographic location. This means that people in their area will find them when they search using keywords relevant to their product or service.
It’s like free advertising! If you want to rank well for local searches, you’ll need to focus on things like getting reviews, building citations, and optimizing your website for mobile users. If you want to stay afloat in this competitive world, it’s important to understand how local SEO can impact your business.
- 29% of all Google SERPs contain a local pack in the results (RankRanger)
- 46% of all searches in Google have “local intent” (Search Engine Roundtable)
- A Yelp page is present in the top 5 results for 92% of search queries that contain a city and business category (Fresh Chalk)
- Citations are the fifth most important ranking signal for local queries. (Moz)
- Approximately 3 billion search queries contain local terms every month. (comScore)
- 25% of small business websites don’t have an H1 tag (Fresh Chalk)
Physical Store and In Person SEO Statistics
Search engines are the most visited sites on the internet, with Google being the most popular. With each search leading to a variety of offers and ads, it's no wonder that so many people choose to search long before they make a purchase. Studies show that when consumers have an online shopping experience or interact with a retailer in some way (even if it's just a brand page), their likelihood of visiting an offline store is increased.
With more consumers turning to their phones as a way of shopping, companies have found themselves with a new opportunity to reach customers through search engine optimization and mobile marketing strategies. These strategies allow them to bring impulse buyers into their stores by advertising specials and deals on their websites.
- 90% of consumers read reviews before visiting a business. (MomentFeed)
- About 45% of global shoppers buy online and then pick up in-store (Think With Google)
- 28% of searches for a product or service nearby result in a purchase (Think With Google)
- Search result information will send 70% of consumers to a physical store. (Joel House Search Media)
- 70% of online searchers will use local search to find offline businesses. (Kelsey Group)
Mobile SEO Statistics:
With many people spending more time on their mobile devices than they do on desktop computers, you need to be prepared for this shift.
Mobile devices are now the primary method for accessing the internet and browsing websites. As more and more people are using mobile devices to search the online world, mobile SEO will become increasingly important.
Have you ever checked your Google ranking on your phone? What about on a desktop computer? You might be surprised to find that the ranking is different! In fact, this difference in rankings can sometimes lead to an entirely different set of results. It turns out that Google has two different algorithms for mobile and desktop computers, making it important for businesses to optimize websites for both.
- Over 50% of website traffic comes from mobile (Statista)
- 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. (Nectafy)
- 78% of location-based mobile searches result in an offline purchase. (SEO Tribunal)
- Mobile devices are expected to influence $1.4 trillion in local sales.
- 30% of all mobile searches are related to location. (Think With Google)
- 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (HubSpot)
- Google accounts for 93% of the mobile search market in the U.S. (Statista)
- A third of all mobile searches are location based (Hubspot)
- 50% of B2B search queries are from mobile devices. (Think With Google)
- By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Forrester)
- Using location-based coupons on mobile can lead to a 9916% increase in incremental mobile revenue. (WordStream)
- 76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)
- 54% of smartphone users search for business hours and 53% search for directions to a local store. (Think With Google)
- 18% of local smartphone searches led to a purchase within a day, whereas only 7% of non-local searches led to a sale. (Think With Google)
- 72% of computer or tablet users and 67% of smartphone users want ads that are customized to their city or zip code. (Think With Google)
Voice SEO Statistics
Voice search is the process of searching through something (typically the web) by speaking to an electronic device, like a smartphone, tablet or computer instead of typing with a keyboard. Voice search is an important part of the future. We are becoming a society that talks to our devices instead of typing. This trend will only continue to grow.
Our water damage restoration SEO clients find customers asking Siri to call a local water damage company. In a state of urgency, people are simply not taking the time to open up their phone and type out a query.
If you're not ready for this major shift in how people interact with technology, now might be the time to start thinking about what this means for your business. Web content needs to be optimized for voice search now in order to stay ahead of the game later on.
- Nearly 60% of consumers use voice assistants for local business searches (MomentFeed)
- 20% of all Google searches done on mobile are now voice searches. (Think With Google)
- The average answer length returned by a voice assistant for a local-intent query is 23 words. (Semrush)
- 55% of users do voice search to ask questions on a smartphone. (Perficient)
- Nearly 40% of all internet users in the US are users of voice search. (eMarketer)
- 49% of Amazon Echo and Google Home users say they cannot imagine life without one. (BusinessWire)
- 46% of people who use voice search on their smartphones look for local business information one or more times per day. (G2)
Cool Stats, But Who Cares?
Search engine optimization isn't going away any time soon. The medium may change but the concept is here to stay. People have been searching for answers, services, products, and solutions to their problems for centuries...
What makes you think that will stop?
Maybe one day the Google search engine will lose popularity and fade away.
But something else will take it's place. There will always be a platform for people to use.
If that platform has a search feature, there is a place for search engine optimization.
Right now, as we speak, people are actively doing things like:
- Optimizing for Voice (hoping to be the top answer from Siri)
- Optimizing for Pinterest (so that more people see their recipe and not someone else's)
- Optimizing for YouTube (because people love consuming video content)
- Optimizing for Local Search(to get that coveted top spot in the map pack)
- ...And so much more
At Restoration Rocket, we focus solely on Search Engine Optimization because we believe it is the best marketing strategy for any business looking for sustainable, long-term growth.
If you're a marketer or business owner, hopefully these stats are all you need to be convinced.
If you're the owner of a disaster restoration business, know that we're here to help. Restoration SEO is without a doubt the best way to grow your company long-term.
If you're interested in growing your business, you have two options: