There's alot of debate regarding the importance of SEO for mold removal companies. Some would argue that investing in SEO is a make or break strategy. Others would say that it isn't necessary at all.
You may wonder if your mold remediation business really needs SEO. Do only a few “specific” industries need it? Is it worth your time and effort? What is local SEO? How much should you set aside for investing in SEO?
These are just some of the questions that we find business owners asking themselves.
It is estimated that almost 90% of online experiences start with online searches. This is where SEO comes into play and defines the success of your business.
SEO has been tagged by many as the most important part of a business’s digital marketing campaign. It builds awareness, attracts customers, and increases revenue.
As a business owner, you know how difficult it is to get your company noticed online. The good news is, SEO can help.
Let's find out how.
Let's Explain Search Engine Optimization (SEO)
SEO or Search Engine Optimization encompasses a set of strategies, actions, and practices that increase the quantity and quality of the online traffic to a website.
It’s a process designed to rank businesses higher on online search engine platforms like Google, Yahoo, and Bing. This draws more visitors to your site, allowing you to turn them into future customers.
The websites you see on the first page of a Google search are more optimized than the results on other pages. Because of that, they get all of the traffic.
Explaining The Importance of SEO
For any business, SEO is the best strategy to take a company to new heights and get an edge over the competitors. By implementing proven SEO strategies, one can significantly improve the site’s visibility and outrank the websites of their competitors.
A fully optimized website gives you:
More Audience: Ranking higher on Google means more people clicking on your site and seeing your business.
More Sales: More audience leads to more people showing interest in buying your services and subsequently, increased future customers and increased sales.
More Brand Popularity: With your website ranking at the top of search results, it garners credibility and authority in the eyes of customers worldwide.
How Local SEO Is Different Than Traditional SEO
Local SEO is a subset of SEO that aims to improve a site’s visibility in specific locations, be it a town, city, or state. This strategy brings in local leads so that you can help the people in your community specifically.
Unlike traditional SEO which focuses on boosting a business’s outreach on a national scale, local SEO shows your business at the top of local search queries. This allows you to establish a direct connection with people in that area, putting them one step closer to doing business with you.
Mold Removal Local SEO Example
Let’s suppose your mold remediation business is based in Pennsylvania. A local office has a pipe break over the weekend. They're able to get the water turned off but 48 hours later mold begins to bloom.
What is that building owner going to do?
They’ll search on Google something like, “mold remediation near me” or “mold remediation Hershey”.
Using the GPS location of the user, Google is going to show only the mold remediation companies in close proximity to that location.
With a solid SEO strategy, your company’s name will appear at the top of that search.
Without local SEO, potential clients will never see you. They'll never even know you existed.
Is SEO Needed for Mold Removal Companies?
Just like for every other small and medium sized business, SEO can transform how many customers you get each year. It makes sure your business has the best chance of appearing at the top of search results. It allows you to dominate a market
Even a new business can benefit. Having invested the right efforts and strategies in SEO, your new business can outrank an established competitor relatively quickly. By being at the top of search results you automatically gain the customers’ confidence and trust. As competition increases, SEO has become necessary in an industry that depends on local customers.
We believe that SEO if so important that we put together an extremely helpful guide outlining the best 20 SEO Tips for Mold Removal Companies.
How Much Does SEO Cost Mold Remediation Companies?
It’s difficult to give a straightforward answer to how much SEO will cost a mold removal company.
The price changes depending on various factors which include the scope of your website, its positioning compared to other similar websites, how quickly you want to achieve the intended goals, and the size of the agency you entrust.
Large national agencies will quote a price between $5,000 and $10,000 a month without blinking an eye. A high-quality freelancer will typically cost between $75 and $200 an hour.
Having said that, your investment is always going to pay off in the long-term – no matter how much you intend to invest.
Is SEO Worth the Money for Mold Removal Businesses?
SEO, without a doubt, is the best digital investment a mold removal company can make. In this online era, you can’t expect to expand your business without investing in SEO.
By investing consistent effort, time, and money into SEO your website can attract a large pool of potential customers, setting you apart from other players in the market.
For this very reason, SEO has become an integral marketing campaign of almost every industry.
Does SEO Really Work In The Mold Remediation Industry?
The answer is YES!
SEO does work even in 2021. The process of optimizing your website enables owners to significantly increase website traffic and promote their businesses in any specific location.
SEO helps you get in touch with new, untapped audiences. The reality is that there are people in your area who are looking for help. They need your service. SEO ensures that they find you.
SEO is an investment you won’t regret.
When Will My Remediation Business See The Results?
SEO is a long-term investment that requires regular actions, efforts, planning, and tweaking to achieve and maintain the top rankings.
Fortunately, we're here to take that off your plate.
Statistics prove that SEO investment, in most cases, requires at least 6 months to see dramatic results.
It’s not possible to give a straightforward answer or predict an exact timeframe as it may vary depending on the scope and nature of your business. Some clients see positive ROI sooner compared that others. But in every case, it does pay off.
In short, you can expect an outstanding increase in results after 6 months - no matter where you're starting from.