How your disaster restoration company can nail local SEO and dominate the map

Copy this tip for your own company and watch the magic happen!

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Because local business is the lifeblood of so many companies, nailing local SEO for your disaster restoration business is essential to long term survival.

We're going to share one of the secrets to local SEO that you can use to quickly increase your local map rankings.

What is local SEO?

Local SEO is a little bit different because local SEO includes local intent.

Meaning, if I'm in Greenville, SC and I search "water damage company near me", the results that I get are going to be very different than if I just type in "water damage" or "water damage company."

Water Damage Greenville SC Map

That's because of the local intent.

Here's why that matters:

Google's entire job is to give people answers to what they are searching for. If that result can't be attained, Google doesn't exist. People will go somewhere else.

Google has gotten very good at providing what people are searching for. The same for Bing, the same for Yahoo.

We use Google because it's the largest in the industry and the first that comes to mind but all the search engines do the same thing.

Local SEO Questions and Answers


This is important to your local business especially when you're in the restoration industry. This is what separates people from getting a few leads a month to  dozens of leads.

From being just another fire and water damage company in the city to being the expert in the city. It's all about perception.

If Google thinks you're in authority others will think you're an authority as well.

We're going to share a quick local SEO tip that we use to increase the map rankings of fire damage specialists, mold removal specialists, carpet cleaning specialists, and disaster restoration companies in general.

Let's jump in:

1) What's The Big Disaster Restoration Local SEO Secret?

It's really this simple. If you're trying to figure out the best way to do local SEO ask yourself if you're doing this.

Local SEO can quickly be improved by implementing NAP+W consistency. NAP + W consistency.

You're probably asking yourself,  "what the heck are they talking about? I don't know what NAP+W is!"

What is NAP+W?

 It stands for Name, Address, Phone Number, and Website. Are these 4 things consistent across the web?

Here's how Google works:

Google is doing is the same thing that consumers do on their own.

If you're trying to find a business, what do you usually do?

You Google it.

Google Basic Local SEO Search

Then you go look for other sources of information about that business.

You're trying to figure out if they're credible. You want to see if other people have done business with them and see what their experience was.

Google does the same thing.

Google has all of these automated website bots that go out and look at all of these different online sources of information about local businesses. 

They bring it back to Google and tell Google, "hey, this place is legit" or "this place isn't."

What makes your business seem illegitimate?

If the name of the business, the address of the business, the phone number of the business, or the website of the business are inconsistent - it seems illegitimate.

2) Why Does NAP+W Consistency Matter To Your Restoration Business?

Let's tell a quick story:

Suppose Google looks up an address and it finds the name of 10 different businesses.

That confuses Google.

Why would Google want to serve that up to someone who's searching? It isn't trustworthy.

How does Google feel about that? Probably something like this....

Man Angry At Computer

Suppose the business name is the same but the address is different everywhere online?

How can Google possibly serve that up to people?

People won't know where to go.

It's confusing.

How will they feel about that? Our best guess....

Man Confused At Computer

What about the phone number? What if the phone number is different all over the place?

Well Google is not going to serve that up as a result to searchers.  How would people possibly contact the business and get a good experience?

Same for the website. What if the website URL is different in five different places?

How does Google know what to serve up to people who are searching?

You get the point.

This is a huge component of local SEO.

In order for Google to trust you, your information needs to be consistent across the web.

3) How Do We Implement This To Help Our Business' Local SEO?

Does this really improve SEO?

People that are good at local SEO have figured out how to make the name, address, phone number, and website of their clients consistent across the web.


They make sure it's available in many places across the web. Not just Google My Business. Not just on one website.

They make it available on hundreds.

Because that's 100 different sources telling the search engine that your business is legit.

So if you have a water restoration company, ask yourself this.

Is the name of your website, your phone number, your address and the name of your business consistent across the internet?

Is it available to be found on hundreds of different websites?

Is it available? That is the key.

Reviews also comes into play. This goes back to what we were speaking about previously.

Reviews provide credibility and authenticity.

The more reviews the better because this is essentially hundreds of authoritative sources telling Google, "this place is legit."

We'll talk about reviews for your restoration business in a separate page.

Alright, so how do we do this? 

How do you get your website and your business information to all these different websites?

Well there's places that are called data aggregators. These data aggregators are a central hub.

It's kind of like an airport. The airport terminal is the hub. Each gate is a different source of information.

Data Aggregators Airport Illustration

There's four main data aggregators. They push information to hundreds of other websites that have local business information. Hundreds of other websites pull information from them.

They're like the terminal at an airport with dozens of gates that provide access to the business information. You must submit your information to these four data aggregators.

 You can excel at local SEO for your water restoration or fire restoration company.

You make sure that the name, address, phone number, and website are consistent.

You make sure that they are widely available across the Internet.

Vastly available across the Internet and that there are reviews to back your business up.

Restoration Local Data Aggregators

4)How do we know this NAP+W strategy works?

Naturally, you have some skepticism.

"Will this work for me?" is one of the biggest questions we get.

  • Will this work for my mold remediation company?
  • Will this work for my fire damage restoration company?
  • Will this work for my water damage restoration company?
  • Will this work for my carpet cleaning company?

It is okay to be unsure. It's okay to not trust the information.

But here's the thing:

We have personally ranked multiple disaster restoration businesses in the top of the map pack.

Is that all there is to it local SEO for restoration companies?

Well, no:

There's much more that goes into local SEO. 

But if you just implement this one piece, you'll see local seo ranking increases.

We'd love to help you dominate the local search for your restoration business.

With all the restoration SEO information found on our website you can make massive headway on your own.

But if you don't want to do it on your own, or simply don't have the time, get in touch with us! You won't be disappointed.

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