SEO is among the most talked about marketing strategies across all industries. In today’s ever-evolving business world, it is hard to determine what actually works for your business and what’s just snake oil. That’s why this page aims to provide everything you need to learn about SEO services.
For every business owner, it’s important to understand what SEO is and how it helps grow your business. Is it worth your time and money? Should you hire a professional SEO agency for your carpet cleaning company or are you better off without it? All of those questions will be answered here.
The reality is that SEO is still a winning strategy in 2021. It’s no wonder why more than 55% of businesses invest in hiring professional SEO services. Keep reading to get answers to all your questions.
Understanding Search Engine Optimization (SEO)
SEO or Search Engine Optimization is a set of strategies and techniques aimed at boosting your site’s ranking on online search platforms such as Google, Yahoo, and Bing. How many visitors your site generates is directly dependent on how optimized it is.
The better one optimizes a site, the higher it’ll be shown for relevant searches. The sites you see at the top of the first page of search results are better optimized than the ones on the next pages. SEO is an ever-evolving space. Google rolls out several major updates a year. Consumer behavior constantly changes. SEO requires regular updating and tweaking to maintain the rankings.
Why SEO Is Important to Carpet Cleaning Companies
SEO is a powerful tool to get relevant traffic for your services and convert unexplored audiences into new customers. By using the right keywords, quality content, and other performance indicators of SEO, you can bring your business to new heights within a short period and gain leverage over your competitors in the market.
A well-optimized site can bring the below benefits for your business:
Increases Visibility: Your site will attract a whole new range of untapped audiences and put them closer to doing business with you.
Generates More Revenue: With more visibility and more people likely to be interested in your services, you’ll generate more sales and subsequently, more revenue.
Boosts Brand’s Credibility: Being shown higher on search results leads to a better user experience. Searchers can easily get the information they’re looking for. It gives your business credibility and authority in the eyes of the customers worldwide, taking it to new levels.
How Local SEO Is Different Than Traditional SEO
Local SEO is the practice of increasing your visibility in a specific area and getting in contact with customers of that particular city, town, or state. It encompasses a targeted and well-directed approach, that’s quite different from traditional SEO. Local SEO is aimed at building leads around local landscapes to reach more local searchers.
Local SEO is particularly useful for service area businesses like carpet cleaning services. When done right more people can find you, contact you, and hire your services.
Unlike traditional SEO, Local SEO has a geographical aspect that the former doesn’t necessarily have. Traditional SEO focuses on boosting your site’s visibility on a global scale so anyone sitting anywhere in the world could find you. Local SEO, on the other hand, builds signals of relevance with people of a particular region.
Local SEO has become an inherent component of all industries due to the massive increase in instant mobile searches. People tend to hire the services of the closest company they can get in touch with.
Carpet Cleaning Local SEO Example
For example, let’s say your carpet cleaning business is based in Omaha, Nebraska. If a family needs carpet cleaning services they’ll type something like, “carpet cleaning services near me” or “carpet cleaning omaha.” Google will use the location of the searcher and return carpet cleaning businesses in that area.
Local SEO enables you to appear at the top of their search query and convince searchers to contact you first. The same goes for any service-based scenario. If a hotel needs their ballroom cleaned and they turn to Google, they’ll get local results. If someone needs hardwood restored, they’ll get local results. There are dozens of potential scenarios. With local SEO you can grow your business’ outreach and attract more customers.
Is SEO Needed for Carpet Cleaning Companies?
To answer bluntly, SEO is as useful and defining a marketing strategy for carpet cleaning businesses as it is for any other business. If you want to make your business appealing and credible to the audience and gain leverage over your competitors, optimizing for search is the way forward.
In a way, SEO provides a level playing field. Both new businesses and established businesses can reach the top of search. A newly established business can outrank an established brand and can multiply sales quickly. An established business can dominate the top spots and keep new companies from ever breaking in.
It just depends on who invests in the optimization. The better you meet Google’s SEO criteria, the better your chance of appearing at the top of search results.
How Much Does SEO Cost Carpet Cleaning Companies?
The price you can expect to spend on SEO relies on how quickly you want to grow your business, the nature and scope of your site, and the professional agency you wish to hire to execute the campaign.
Hiring a large national agency to run an SEO campaign costs you can easily cost between $5,000-$10,000/month. A professional consultant or individual freelancer could cost between $80-$150 per hour.
Always invest in an SEO company that is reliable and confident in its expertise to provide the expected ROI within your budget.
Is SEO Worth the Money for Carpet Cleaning Businesses?
Experts in the marketing field tag SEO as an invaluable investment and the most lucrative marketing strategy in almost every industry, including the carpet cleaning business. You can’t expect to beat your competitors in this era of digital marketing unless your website outranks theirs.
Unlike what many business owners think, it’s not that easy to succeed at SEO. Global search engines like Google uses over 200 variables to determine a site’s ranking. Success requires significant expertise in the SEO field to get an edge over other players in the market. That’s why hiring a professional agency is worth your hard-earned money.
Does SEO Really Work In The Carpet Cleaning Industry?
Statistics show that SEO plays a defining role in promoting your business to the world. An optimized business stands a better chance of ranking higher on search engines and capturing new, previously untapped customers. Someone out there is actively searching for water damage services and SEO makes sure they find you.
SEO has proven far more effective than PPC (Pay Per Click) in boosting your sales. According to a study, an SEO website attracts almost 20 times more traffic than PPC. Just in the US, only about 2.8% of people using search engines ever click on paid advertisements.
Simply put, it’s an investment you won’t regret.
Is SEO Really Effective for Carpet Cleaners?
Yes, SEO is still the most effective strategy to take your business to new heights. With your site optimized for search engines, you stand a better chance of ranking higher on Google search engine results and achieving the targeted revenue goals.
Regardless of whether you’re running a small carpet cleaning start-up or a national company with dozens of locations, the process of fine-tuning and optimizing your website plays a defining role in promoting your business. Remember, somewhere, someone is always searching for the service you’re offering and SEO helps you reach those potential customers.
Statistically speaking, SEO draws almost 20 times more traffic than PPC (pay per click).